A “New” Approach To Brick-And-Mortar Retail

Quote of the Day: “Life is not a problem to be solved but an experience to be had.”

– Alan Watts

(Source: Storyblocks)

Dick’s Sporting Goods (DKS) just opened an experiential store.

In New York state.

Begging the very serious question that goes something like this: Is it out of its mind?

Millionacres, for one, seems to think its ability to reason remains intact, reporting how:

“The store will be called Dick’s House of Sports, and it will focus on giving customers a hands-on shopping experience. The store will include an outdoor field for sporting events, a rock-climbing wall, and indoor wellness spaces. It’ll also give consumers an opportunity to seek advice from fitness experts who can help them choose equipment and get more out of their workout routines.

“In fact, the goal is really to create a fitness community of sorts – one that appeals to consumers and makes them want to visit. A second store is in the works for Knoxville, Tennessee, and Dick’s expects to have it open in May.”

Experiential retail was the answer to the retail apocalypse before the coronavirus hit. Could it be the answer again?

Obviously, something needs to happen for brick-and-mortar shopping to make a comeback. And different companies are coming up with their own creative forms of beating the blues.

In Kohl’s (KSS) case, that creativity has and still is paying off. It partnered with Amazon to accept returns, bringing more people to its stores – even last year.

Of course, Amazon itself is coming under pressure these days as it resists employee attempts to unionize and pushes back against some very unsanitary accusations.

Who knows. Perhaps that will end with traditional shopping making more of a comeback as well?

There’s no question about the hotel industry’s increasing prospects, however. Not if you ask Marriott CEO Anthony Capuano, anyway. He says the company is now “actively hiring” in certain markets amidst a “significant acceleration of demand.”

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Brad Thomas is the Editor of the Forbes Real Estate Investor.

Disclaimer: This article is intended to provide information to interested parties. As ...

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