Shares of Carnival (CCL), Royal Caribbean (RCL) and Norwegian Cruise Lines (NCLH) were all bouncing back in early trading Friday following a recent run of down days fueled by the coronavirus outbreak. However, that recovery in price was short-lived and the stocks are back in the red after Reuters' David Shepardson, Alexandra Alper and Ted Hesson reported earlier that four officials familiar with the situation said the Trump administration is considering ways to discourage U.S. travelers from taking cruises as part of a broader effort to limit the spread of the virus.

It is possible that the administration could advise some or all U.S. travelers to avoid taking cruises, the officials said. No decision has been made and talks about the matter are taking place ahead of a meeting between Vice President Mike Pence and the cruise industry this weekend, the report noted.