The sale of marijuana-infused beverages became legal in Canada on October 17 and such products will be launched into the market place as early as mid-December. That announcement saw some short-lived positive price action with the 8 beverage companies intending to become major players in the marijuana-infused beverage sector but they continue to sink in value, down 18.8% since the end of September. Below is the performance of each of the 8 companies in the month of October.

Experts predict that the global cannabis-infused beverage market will jump from its current value of $89M to $1.4B by 2023 and to over $4.4B by 2025 and that has resulted in established major alcoholic beverage companies such as Molson Coors Brewing Company (NYSE:TAP), Anheuser-Busch InBev SA (NYSE:BUD) and Constellation Brands Inc. (NYSE:STZ) buying stakes in, or entered into joint ventures with, the likes of HEXO Corporation (NYSE:HEXO; TSX:HEXO), Tilray Inc. (Nasdaq:TLRY) and Canopy Growth Inc. (TSX:WEED; NYSE:CGC) but it’s usually innovative, early mover, smaller companies that benefit the most in these market breakouts.

Below are the 8 fledgling cannabis companies currently vying to become the next "monster" beverage stock. On average the 8 companies I allude to:

• declined 18.8% in October vs. a total cannabis stock category decline of approx. 12.7%
• declined 12.7% in September
• declined 14.3% in August
• declined 17.8% in July and has
• declined by 48.2% from its March/April peak.

Specifically, in October,

1. Zenabis Global (ZENA, ZBISF) declined 75.3%
2. Hill Street Beverage (BEER) declined 58.8%
3. Koios Beverage (KBEV, KBEVF) declined 28.0%
4. Dixie Brands (DIXI.U, DXBRF) declined 23.8%
5. Sproutly Canada (SPR) declined 22.6%
6. New Age Beverages (NBEV) declined by 2.5%
7. Tinley Beverage (TNY, TNYBF) declined by 2.0%
8. BevCann Enterprises (BEV, BVNNF) increased by 4.4% albeit still down 39.7% from its March/April high.

The above 8 cannabis-infused beverage companies may be hoping to become the next "monster' stock but they all have a long way to go, however, as the price direction of each company's stock has been going down, not up, in recent months and October was no exception.

With prices like the above and the introduction of marijuana-infused beverages into the marketplace in 6 short weeks perhaps now is the time to make a move into one of the above juniors before they begin to take off.