The World Of Wine: Visualizing An Industry Ripe For Disruption

wine industry graphic

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Winemaking is often thought of as a symbol of transformation.

While the fermented drink dates back 9,000 years, the wine market is now experiencing its own transformation due to technological innovation, and the introduction of new business models. Generating $370 billion in revenue in 2019, the global industry is expected to grow considerably over the next decade—but not as we know it.

Today’s infographic from Raconteur explores wine consumption by region, and looks at how changing tastes are driving a new era of the millennia-old staple.

Will the industry continue to get better with age, or will it join the countless other industries that have fallen victim to disruption?

The Wine Leaders of the World

To start, let’s take a look at the countries around the world that have the biggest economic footprints linked to the trade and consumption of wine:

Exports: Spain is the largest exporter of wine globally, producing 21 million hectoliters of volume in 2018, followed by Italy with 19.7 million hectoliters.

Imports: Germany leads on imports with 14.5 million hectoliters of volume in 2018, while the UK is the second-largest importer with 13.2 million hectoliters.

Consumption: The U.S. currently leads on wine consumption, with Americans drinking an average of 3.7 liters per person—generating almost $50 billion in revenue.

Rank Country Revenue          
#1 ๐Ÿ‡บ๐Ÿ‡ธ United States $49.5B          
#2 ๐Ÿ‡ซ๐Ÿ‡ท France $28B          
#3 ๐Ÿ‡จ๐Ÿ‡ณ China $27B          
#4 ๐Ÿ‡ฎ๐Ÿ‡น Italy $27B          
#5 ๐Ÿ‡ฌ๐Ÿ‡ง UK $24B          
#6 ๐Ÿ‡ฉ๐Ÿ‡ช Germany $17B          
#7 ๐Ÿ‡ฆ๐Ÿ‡ท Argentina $17B          
#8 ๐Ÿ‡จ๐Ÿ‡ฆ Canada $17B          
#9 ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia $13B          
#10 ๐Ÿ‡ท๐Ÿ‡บ Russia $12B          
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