Canopy May Be The Top Play On Cannabis 2.0

One year ago, in October 2018, Canada legalized marijuana for recreational use. Now we’re at “Cannabis 2.0” which is when Canada has legalized edibles, drinks, vapes, plus a few other categories. The idea with the Canadian plan was to go about legalization in steps.

My first bit of advice is to slow down. The Canadian law means that as of October 17, companies were allowed to file a notice with the government that in 60 days, they’re going to bring new products to the market. (Funny how legalization means bureaucracy and red tape.) So it won’t be until December that anyone can buy anything.

Let’s consider some numbers. Deloitte estimates that the annual market for edibles and alternative cannabis products is worth C$2.7 billion. Of that C2.7 billion, C$1.6 billion is just for edibles, and remember, this is only for Canada.

The key here is breaking down the market. The first wave of legalization was happy news for regular users of marijuana, but the unknown factor is how many occasional users there are.

In addition to that, there could more consumers who have never tried marijuana before due to its illegal status but might be lured in now that it’s legal. There’s been a lot of debate about these so-called “curious” users.

For these folks, they probably want to take baby steps first, and that’s why the edibles legalization is so important. For a person who never inhaled (and watched all their friends get stoned in college), trying a gummi bear might be an easy first step.

So what companies are poised to benefit from Cannabis 2.0? At the top of the list, I’d have to put Canopy Growth (CGC). In many ways, this may be the most impressive marijuana stock.

For starters, the company has an NYSE listing. This is important because many institutional investors may shy away from OTC stocks.I also like that Canopy’s Tweed brand is closely associated with Snoop Dogg, which is a nice relationship to have.

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