Indian Unicorns 2022: Chargebee Helps Businesses Manage Their Subscription Billing

Photo Credit: Obsahovka from Pixabay

The global subscription and billing management market is estimated to grow at 14% CAGR to reach $7.8 billion by 2025. India’s Unicorn club member, Chargebee, is a leading player in the market.

Chargebee’s Offerings

Founded in 2011 by KP Saravanan, Krish Subramanian, Rajaraman Santhanam, and Thiyagarajan Thiyagu, Chennai- and San Francisco-based Chargebee provides a subscription and recurring billing system for subscription-based SaaS and e-commerce businesses. Chargebee was set up in an apartment in Chennai. Its founders were inspired by listening to, and reading interviews about other founders and just wanted to set up an interesting company from scratch. They did not really have an idea, but just the skill set and confidence to build a good offering.

As they searched for business opportunities, they began to narrow down on wanting to build a SaaS company that would address the billing problems faced by companies. They realized that most businesses catered to enterprise customers and did not really look at early-stage and smaller companies for whom managing payments was a big drain on resources. There was a need to build an easy way to process transactions that could support global clients, in different currencies.

Today, Chargebee allows customers to set up and manage their billing, subscription, and revenue operations. It helps businesses plug revenue leakage, increase customer loyalty, and grow into new categories. Companies can experiment with new pricing plans to see how their end customers react. Chargebee claims that even an enterprise customer can use its platform to move to a subscription-based model within 10 days. Its platform also provides developers the ability to use custom fields and custom domain support with mobile compatible check-out pages in addition to a highly stable REST API for extended flexibility.

As of April last year, Chargebee had more than 3,000 customers globally. It supports transactions in over 100 currencies and is well integrated with several payment gateways including Stripe, Braintree, WorldPay, and PayPal. Its customers include names like Okta, Freshworks, Fujitsu, and Linux to name a few.  

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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