Education Firm Gaotu Signals Move To Online Sales, Follows New Oriental

China’s tutoring company Gaotu Techedu (GOTU: NYSE) (Chinese: 高途教育) on March 2 added new businesses including online food sales, according to, a business data platform.

The company also added sales and retailing of cosmetics, general merchandise, farming products, and commercial real estate lease.

Established in 2014, the company, with legal representative Luo Bin and a registered capital of CNY 55 million (USD 8.713 million), was one of the largest online after-school tutoring brands in China. 

But the high-flying sector crumbled after the government prohibited for-profit tutoring in any school subject for students receiving compulsory education last July. Companies have been searching for chances to branch out into new business areas. 

Gaotu is not the first or only education firm to dabble in e-commerce. New Oriental (EDU: NYSE, 09901:HK)   (Chinese: 新东方), another tutoring giant, shifted toward live-streaming e-commerce late last year to sell agricultural products. Its merchandise also included life’s essentials, clothing, bags, and suitcases. 

TAL Education (TAL: NYSE) (Chinese: 好未来) tried to help teachers become anchors, encouraging them to sell textbooks and stationery through online platforms. 

IDG-backed Yuanfudao (Chinese: 猿辅导) invested in selling down jackets, though the company denied this was their core business and said it would explore quality education.

Disclaimer: This article's content is intended to be used solely for informational and educational purposes, and not as investment advice. Always do your research and consider your personal ...

How did you like this article? Let us know so we can better customize your reading experience.


Leave a comment to automatically be entered into our contest to win a free Echo Show.