Community Group Buying: China's Internet Giants' New Battlefield

The current policy on strengthening anti-monopoly supervision over platform companies, especially 'low-price dumping,' may slow the industry's pace of exaggeration. The main participants in the community group buying market are platform-based Internet companies. Besides, community group buying involves people's livelihood and significantly impacts participants in the traditional fresh and fast-moving consumer goods industry, and even affects the CPI index. Government departments will not leave the market unregulated.

Internet giants are still applying price war strategies to quickly attract traffic, which may worsen the market competition environment and generate negative externalities.

The repeated occurrence of COVID-19 may also affect product supply and logistics transportation.

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