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With more than 5,000 ETFs on the market, figuring out which ones are right for you has become increasingly challenging. In this video, we break down what’s really happening inside the ETF boom.

We explain how and why ETFs have become the default way investors get market exposure, which new innovations are fueling growth, and the benefits and drawbacks of various funds. Among those covered: Buffered ETFs, option-income funds, and leveraged products.
 

00:15:42

Timestamps:

• 00:00 – There’s an ETF for That
• 01:13 – How ETFs Became the Default
• 02:13 – Inside a Mature ETF Market
• 03:54 – Real Innovation vs. Noise
• 04:48 – Buffered ETFs and Income Products
• 05:50 – When Yield Becomes a Trap
• 08:19 – Leverage or Speculation?
• 09:56 – Why Trust Matters in ETFs
• 11:38 – Private Assets Inside ETFs
• 14:11 – Finding Treasure, Avoiding Traps in 2026

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