The Wealth Effect

I predicted in 1988 forward that the massive Baby Boom generation would peak in its spending by late 2007. Simply that 46-year lag for peak spending of the average household. That happened on cue and we’ve been living off of accelerating QE and now tax cuts ever since to compensate.

So, with such a natural decline in spending, how has the economy even grown as slow as it has (2%)?

It’s About Their Peak Age

Two things. First the upper class of about 20% of college educated professionals do not peak until age 57.

(Click on image to enlarge)


In 2007, the average household peaked and now that’s happening with the elite ones. Who do you stimulate to spend now? Then you could say, “Well, that’s only 20%.” The secret is that they control about 50% of the spending due to their higher incomes.

I covered on Monday how the median income of the top 19% upper class is a whopping $187,872, 2.4 times the 52% middle class and 7.3 times the 29% lower class.

They would have kept their half going through 2018 – and guess what? We are already slowing back to 2% and likely lower even after the big tax cuts in 2018. These people are most likely the main culprit.

But second, and perhaps most important: This upper class that own 87% of the financial assets in the U.S. have been even more highly leveraged by the “wealth effect.”

When people’s wealth and financial assets rise, they feel more able to spend, especially on big ticket items like cars and houses. Oh, and artificially lower interest rates from QE also lower the cost of financing those. Example: Since QE, auto sales now peak at age 64 (when net worth peaks) instead of 50-54, historically.

Look at the bubble in financial assets outside of financial corporations, largely households and businesses.

Investing is no longer a set-it-and-forget-it affair. If you’re still using that outdated approach in today’s irrational markets, you’re setting yourself up for massive losses and a difficult retirement. 

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