Fake Meat: Big Food's Attempt To Further Industrialize What We Eat

Or the hope that fooling consumers can rescue Bayer/Monsanto.

There is another ontological confusion related to fake food. While claiming to get away from meat, “fake meat” is about selling meat-like products.

Pat Brown declares “we use genetically engineered yeast to produce heme, the “magic” molecule that makes meat taste like meat — and makes the Impossible Burger the only plant-based product to deliver the delicious explosion of flavor and aroma that meat-eating consumers crave.”

I had thought that the plant-based diet was for vegans and vegetarians, not meat lovers.
 

Big Food & Big Money Driving Fake Food Goldrush

Indeed, the promotion of fake foods seems to have more to do with giving new life to the failing GMO agriculture and the junk food industry, and the threat to it from the rising of consciousness and awareness everywhere that organic, local, fresh food is real food which regenerates the planet and our health. In consequence, investment in “plant-based food companies” has soared from nearly zero in 2009 to $600 million by 2018. And these companies are looking for more.

Pat Brown declares, “If there’s one thing that we know, it’s that when an ancient unimprovable technology counters a better technology that is continuously improvable, it’s just a matter of time before the game is over.” He added, “I think our investors see this as a $3 trillion opportunity.”

This is about profits and control. He, and those jumping on the fake-food goldrush, have no discernible knowledge, or consciousness about, or compassion for living beings, the web of life, nor the role of living food in weaving that web.

Their sudden awakening to “plant-based diets,” including GMO soya, is an ontological violation of food as a living system that connects us to the ecosystem and other beings, and indicates ignorance of the diversity of cultures that have used a diversity of plants in their diets.


Interconnections

Ecological sciences have been based on the recognition of the interconnections and interrelatedness between humans and nature, between diverse organisms, and within all living systems, including the human body. It has thus evolved as an ecological and a systems science, not a fragmented and reductionist one. Diets have evolved according to climates and the local biodiversity the climate allows. The biodiversity of the soil, of the plants and our gut microbiome is one continuum. In Indian civilization, technologies are tools. Tools need to be assessed on ethical, social and ecological criteria. Tools/technologies have never been viewed as self-referential. They have been assessed in the context of contributing to the wellbeing of all.

Through fake food, evolution, biodiversity, and the web of life is being redefined as an “ancient unimprovable technology.” That ignores sophisticated forms of knowledge that have evolved in diverse agricultural and food cultures in diverse climate and ecosystems to sustain and renew the biodiversity, the ecosystems, the health of people and the planet.

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