Strong Demand Will Not Send Gold Price Higher

Gold is original money. As such, it is the measure of value for everything else.

Gold was money before the US dollar and other paper currencies. All paper currencies are substitutes for gold, i.e., real money.

So, how much is money worth? Money is worth what you can buy with it. In my article A Loaf Of Bread, A Gallon Of Gas, An Ounce Of Gold, I compared the cost to purchase bread and gasoline over the past one hundred years using US dollars vs. gold.

The article illustrates the single reason that separates gold from all other forms of money: gold is a store of value; nothing else is. 

Below is a question that prompted my response in the form of this article:

“It seems to me that with all the unemployment, people are going to be more aggressive in getting handouts, and spending them all the quicker. That along with both Iran and China wanting gold, and others seeing this, isn’t that going to be good for gold?”

In other words, “will spending the handouts faster accelerate the effects of inflation, thereby exacerbating demand for gold by others, including Iran and China; thus sending the gold price higher?”

In the original question, the phrase “good for gold” implies that increased demand for gold will send its price higher. But that is not the case.


It is not the demand for gold which sends its price higher. The only reason that the price of gold increases is because of the loss in purchasing power of the US dollar. 

Gold is quoted in US dollars and the dollar is the world’s reserve currency. The price of gold in US dollars is an inverse reflection of the value of the US dollar. Changes in value of the USD are continuous and ongoing. Sometimes there are changes for short periods of time which don’t seem to correlate exactly to changes in purchasing power of the US dollar.

Lasting changes occur after longer periods of time when the cumulative effects of inflation are recognized more fully by holders of the depreciating paper currency (i.e. US dollar). Expectations and reactions become more volatile. Also, the effects of inflation become increasingly unpredictable.

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Kelsey Williams is the author of two books: Inflation, What it is, What It Isn't, And Who's Responsible For It and  more

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