Billion Dollar Unicorns: About You Becomes The First Unicorn From Hamburg

According to a recently published Fashion and Apparel Industry report, the global e-commerce-based apparel market is estimated to grow from $481 billion in the current year to $713 billion by the year 2022. Billion Dollar Unicorn About You is riding high on this growth rate.

About You’s Offerings

Hamburg, Germany-based About You was founded in 2014 by Hannes Wiese, Sebastian Betz, and serial entrepreneur Tarek Müller. About You was set up because the founders wanted to deliver a digital version of the window shopping experience to the customers. The team wanted to build a personalized shopping experience on a smartphone that would replicate a “classic shopping stroll”. Today, the About You brand brings together over a thousand brands to deliver a fashion discovery platform. It has integrated personalization, inspiration, and mobile technologies to become one of the largest fashion e-tailers in Germany. Its app has been downloaded more than 7 million times and the service boasts of over 3 million active customers.

About You primarily offers two solutions to its B2B customers – cloud solutions and mobile solutions. About You Cloud is an e-commerce Infrastructure as a Service offering that provides e-commerce players with access to a platform that collates all operations related information in a single tool. Its easy-to-use API helps businesses scale operations while ensuring flexible integration with available tools. E-commerce players with revenues of more than $100 million can use About You Cloud’s Backbone service which allows them to manage products in fully-searchable product catalogs, manage inventory and orders real-time through a single API, and manage warehousing and logistics to ensure carriers and customers are connected. Its Media solution is the advertising arm that connects brands with target group audience. It enables fashion and non-fashion brands to develop multi-channel, customized campaigns. Additionally, About You has also got its own line of fashion products. Its online shop EDITED caters to fashion-conscious women through a unique portfolio of a fashion, accessories, and shoes

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Disclaimer: More investigation and analysis of Unicorn companies can be found in my latest Entrepreneur Journeys book, Billion ...

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