7 Tips For Lean Business Growth In A World Of Excess

Content marketing, for example, is almost always a better long-term investment than pay-per-click (PPC) advertising. Long after you stop paying for content, it still provides a boost in terms of SEO, traffic, and lead generation.

  1. Get Creative

Running a lean business is often very challenging. There will be times when you have to get really creative in order to gain any traction. Don’t be afraid to try things like:

  • You might not always be in a position where you can afford to purchase a certain product or service for your business. In these situations, consider whether you can barter with the other company? (For example, an accountant could offer a marketing company free bookkeeping services in return for access to its marketing software.)
  • Four-day weeks. Have you considered what it would look like to have your team work four 10-hour days, as opposed to five 8-hour days? Shutting down your office for an extra day each week could save you a ton in overhead costs.
  • Do you have something to offer college students who are looking for valuable work experience? Free and low-pay internships are mutually beneficial. 

You may try some of these suggestions and find out they don’t work. Or you may give something else a shot and determine that it’s a better fit for your business. Whatever the case may be, you need to try creative options to see what’s effective.

Establishing a Strong Foundation

You don’t go from running a “normal” business that’s overleveraged, indulgent, and strapped for cash to a financially disciplined company in a matter of months. It takes years of purposeful planning and strategic execution to develop a lean company. However, you can give your business a head start by intentionally establishing the right foundational building blocks today.

Whenever you make a business decision, think about through the following filters: (1) Does it make sense five years from now? (2) Will it enable or prevent financial flexibility in other areas? (3) Does it satisfy the customer and improve the bottom line?

An inquisitive business leader is a purposeful business leader. Aim for lean business operations and always keep future growth and flexibility in the back of your mind.

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