Vasilii Pollock Blog | 3 Steps You Must Think Of When Outsourcing Your Mobile App Development | Talkmarkets

Vasilii Pollock

Independent investments consultant
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Vasilii Pollock, 28, is a former software developer and currently Independent investments consultant and technologies review guru. Strongly believes that top performing investments are to be made in IT sector. Occasional contributor to Entrepreneur.com, Ibm.com, Medium.com.

3 Steps You Must Think Of When Outsourcing Your Mobile App Development

Date: Monday, May 14, 2018 9:09 AM EST

In the business world of today, there’s that famous line saying “If your venture still doesn’t have an app, you’ll never beat your competitors in the market”. Below you’ll find excerpts from the forecasts by AppAnnie, Zenith, and comScore explaining this paradigm in numbers:

  • By 2020, mobile apps will be downloaded 284 billion times globally;
  • By and large, people spend nearly 70% of their media time on smartphones;
  • Mobile devices will drive 80% of the global Internet usage;
  • In 2020, non-entertainment app downloads will make a quarter of the overall app store downloads;
  • The time spent on browsing Android phones apps grew by 63% alone in just one year;

People tend to use mobile apps because they are focused, targeted and easy to use. Say, someone wants to purchase a pair of jeans. By downloading the app of a brand they like, customers get instant notifications on new models, sales or discounts. Sometimes, they can even get extra bonuses by just using the application. In a nutshell, mobile applications help users to browse through the variety of offerings in no time and almost effortlessly.

So the question is: should it be acceptable for your business to neglect the lack of app presence in regards to those statistics? In fact, it’s shouldn’t, unless you want to miss out on a world of clients. So how do you design an app having the power to attract loyal users and support a profitable company in the mobile area at the same time? If you are thinking about shifting to the mobile approach, there are some steps you should follow before you start investing in app development.

Doing Research

A proper app must “understand” the audience it’s been designed for. As a rule, an app should address its users, and either offer them something that they didn’t know or missed or solve a problem that users might have stumbled upon. This way, the research of the target market is the first step that needs to be undertaken before investing money into the actual making of the app. This process includes researching the platforms your users are most likely utilizing, and the understanding of each user experience matters. Every device is different from the other, and each user has multiple needs.

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