Piper Jaffray analyst Michael Olson raised his price target for Netflix shares to $215 to reflect increased international subscriber estimates. The streaming service closed yesterday up $1.06 to $181.33.

By 2020, the analyst expects Netflix will reach 64M domestic subscribers or 50% U.S. household penetration. His analysis suggests that Netflix can reach 100M international subscribers by 2020, with "zero or very minimal penetration in lower income international markets." Olson increased his international subscriber estimate for 2020 to 100M and believes "this could still be conservative." The analyst keeps an Overweight rating on Netflix.